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What it says it does
What Customer Spark does
Customer Spark is Walmart’s app for taking part in its customer feedback community. People who are invited can respond to activities about Walmart products, services and shopping experiences. It is aimed at customers who are willing to share their views directly with the retailer rather than use the app for browsing or buying.
Who it suits
This app may suit Walmart customers who are comfortable giving opinions through a phone and checking in when new activities are available. Participation is not open in the same way as a general-purpose shopping app: the community is invite-only, so access depends on being selected or invited by Walmart.
Rewards and participation
Completed activities can provide points that count towards rewards. The exact activities and opportunities may vary, so the app is best understood as a feedback and research tool with a rewards element, not as a standalone loyalty wallet. Anyone considering it should be prepared to answer questions and share practical feedback rather than expect a catalogue of products or services.
At a glance
- Developer: Walmart
- Category: Lifestyle
- Rating: 4.66 out of 5 from 6,298 ratings
- Installs: 100,000+
The rating suggests that many people who have reviewed Customer Spark view it positively, although ratings do not show whether the app will be useful for every participant. Its relatively modest install figure compared with a mass-market Walmart shopping app also fits its more limited role: it is built for members of a customer community, not for every Walmart shopper.
